Benefits of SEO Vs. Other Marketing Strategies

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In older days we know TV s and Newspapers were playing an efficient role while marketing a brand or business. Direct customer interaction was a vivid dream for every business owners in earlier years.

But introduction of Online Marketing, made everything real. Now customers are purchasing the quality products through online stores, by sitting in their home, by communicating directly with the brand executives, effortlessly.

Could you able to believe that 3.5 billion Google searches are made every day? With a number that high, there’s no doubt that people are already searching online for something that your business offers. But how can you leverage all of that potential? There comes the SEO. Check out our custom SEO packages

It’s a type of Online marketing Strategy. SEO or search engine optimization is the process by which a website gets in to top ranking or first page ranking in Google or other search engines (ex: Bing, yahoo) by authentic on-page, off-page optimization methods or we can say SEO is nothing but the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Search Engine Optimization nowadays is ruling the Business sectors because of its tremendous ability to uplift a business.

Benefits of SEO over Offline Marketing tools (TV, Radio, Newspaper)

SEO Offline Marketing tools
Increases conversion rate (increasing the website visitors who takes an action)

SEO is a continuous process that can provide long-term exposure to a target audience if implemented properly.

Real time results. It can be a long process but it is possible, and rather easy, to see and measure the result of an online marketing strategy immediately after its implementation.

No need of money

See, Your business is broadcasted in front of the World/Search Engines.

There is no effective way to measure the conversion, visibility, or overall effectiveness of an ad, because it’s impossible to tell from print media, radio or TV ads whether the audience was, or was not, persuaded to make a purchase

Offline marketing strategies, on average, only run for a period you pay your broadcaster for it.

TV, radio and print media can only be measured, adjusted and targeted at the speed in which the newspaper, or radio station can run the ad

TV ads, Newspaper ads are very costly.

Reach is limited to a city or country depending upon the budget

How SEO EXPERTS KERALA boosts your business?

See the statistics (taken from various research reports) about customers who depends online market for their different needs.

  • 74% of online users perform local searches
  • 20% of all searches are related to location
  • 43% of search engine users are looking for a local business
  • 61% of local searches result in a purchase
  • 82% of local searchers follow up with an offline contact such as a phone call, a visit to the store, or a purchase

So, it’s very important that your website must rank at the top of the SERPS (Search Engine Result Pages). Please don’t be fooled by the SEO consultant who focuses only on keywords. You can’t get top ranking only by inserting keywords to html body, You have to do so many other things like update the social media platforms, increase your back links etc.

So what we do is, when a site is ready we,

  • Submit it to Google, Yahoo, Ask, Bing and MSN (Moreover, Live) via ping URLs as well as by creating and submitting a Sitemap to Google and Yahoo, which will help the search engines to study about structure of your site and thereby increasing the website coverage
  • During the design and creation of your website, we follow the guidelines (as outlined by Google) to continuously create Google-friendly (and other search engine-friendly) websites.
  • We follow only quality guidelines, like we create websites that contain pages created for users first and for search engines second. We do not deceive our users or show different content to search engines than we display to users (this is commonly referred to as “cloaking”)
  • We follow technical guidelines like allow search bots to crawl them without session IDs or arguments that track their path through the site.

What we will not do:-

  • Add hidden text or hidden links to our websites.
  • Use cloaking or sneaky redirects.
  • Load pages with irrelevant keywords.
  • Create multiple pages, subdomains, or domains with substantially duplicate content.
  • Create pages with malicious behavior, such as phishing or installing viruses, Trojans etc
  • Utilize “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with little or no original content.
  • Engage in any techniques known as black hat SEO or Spam indexing,
  • We don’t use methods such as link farms and keywords stuffing that degrade both the relevance of search results and the user-experience of search engines.

You know search engines actually efficiently look for sites that use such techniques in order to completely remove them from their indices.

We believe only in trusted service. Contact us for more queries

 Email: admin@seoexpertskerala.com

Phone:+91-9447721975 

Web: www.seoexpertskerala.com

5 Social Media Trends in 2019

Audora's Recipes

1. Care About Your Audience

  • Marketers should be on being responsive to the people who follow you.
  • Become an invaluable resource for your audience, and interact with them accordingly to increase your reach.
  • One of the absolute best things that brands can do on social media is to be responsive to their customers and engaged with their audience.

“Smart businesses are starting to understand that connecting and marketing with users through social media sites and applications is about being present and interacting within the site and application, instead of just using them to get visibility and traffic back to your website,” Csutoras said.

“If you want to increase your reach, become an invaluable resource for your audience, and interact with them accordingly,” Jones said. “They’ll promote your brand for you, and your reach will grow considerably.”

2. Share Moments That Matter

“That means less of static updates and more behind-the-scenes, raw, and intimate Stories,” Crowe said. “Stories create a more transparent and meaningful relationship between the user and the brand.”

3. Earn, Rebuild, or Keep the Trust of Your Followers

  • Up your paid promotion budget
  • Stop asking your followers for something all the time
  • Stop selling, start communicating

3. Create Content for Your Mobile Fans

Everything that you share on your social media profiles needs to accommodate a mobile user

4. Video Marketing

  • Live Video
  • Vertical video
  • Interactive video
  • Video remarketing
  • More smartphone-quality videos

5. Facebook Messenger & Chatbots

Chatbots are a super hot trend right now.

Facebook Messenger and chatbots have awesome open rates and are one of the most effective ways to reach and build audience engagement.

  • Build a Facebook Messenger chatbot.
  • Grow your Facebook Messenger contacts.
  • Start strategically delivering content via Messenger.

Get the Best Social Media Marketing Services – SEO EXPERTS KERALA

 

 

BEST TIMES TO POST IN SOCIAL MEDIA- SEO Experts Kerala

Social media marketing in Kochi

FACEBOOK

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Thursday – Friday

1:00 – 3:00 pm

 

Every day 71% of Facebook users visit the site more than any other social network. People login from both their desktop, tablets and mobile devices, but mobile use is increasing. In fact, 96% of users around the world are mobile-only users.

As there is more than 1.4 billion daily active users, it’s also the top choice for social media advertising with 93% of marketers using the platform regularly.

  • The highest average click through rate occurs between 1 pm and 3 pm.
  • The worst time for posting appears to be weekends, both before 8 am and after 8 pm.
  • Photos or images boosts engagement – 50% more ‘Likes’ and double the number of comments.
  • Right now videos and Facebook Live are also getting significant more reach than regular posts.

Facebook Users Reach By Device

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INSTAGRAM

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Monday

3:00 – 4:00 pm

 

Instagram is the second most engaged network after Facebook. Instagram has 1 billion monthly active users in which 60% of users login daily. 90% of Instagram users are younger than 35.

More than 70% of US businesses currently use Instagram. Instagram is the home of visual content, whether it’s highly engaging photos or breath-taking videos.

  • Major brands post on average of 1.5 times per day
  • Having a larger Instagram following can mean more sales for your business, more views and a stronger community for your brand.

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PINTEREST

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Saturday

8:00 – 11:00 pm

 

The best times to post on Pinterest are 8:00 – 11:00 PM and, interestingly, 2:00 – 4:00 AM. There are ,ore than 50% of pinterest users in the world. 81% of Pinterest users are actually Females. Pinterest is on its way to make $700 million in revenue this year.

Keep in mind that although each social network sees its engagement and click through rates increase at specific hours and days of the week.

TWITTER

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Monday – Friday

12:00 – 6:00 pm

 

Twitter is one of the most popular social media networks around, and there are over 100 million daily active users in Twitter. The best time to tweet is from Monday to Friday.

But how you use Twitter depends entirely on how its members use, follow, post, interact with and hashtag the things they care about. However, there’s still plenty of opportunity for brands on Twitter.

ABOUT SEO EXPERTS KERALA

SEO Experts Kerala is a leading digital marketing company who offers SEO and digital marketing services services to promote your Organic Search Engine Results Page(SERP) position. Contact our digital marketing team to know about your website performance and how much it could perform in major search engines. Feel free to call +91 9074888349.

15 FREE SEO TOOLS AND FEATURES

SEO EXPERTS KERALA

1. Can I Rank

  • Keyword recommendations
  • On-page SEO Analysis
  • Competitive Analysis
  • Gives you in-depth suggestions to help you rank for a specific term

seo experts kerala

2. Semrush

  • Keyword Research
  • Position Analysis
  • Competitor Analysis
  • Backlink Analysis

seo experts kerala

3. Seoability

  • On-site Audit
  • Backlink Checker
  • Rank Tracking

seo experts kerala

4. Google mobile friendly test

It is a free and easy tool to check your web page mobile friendliness.

seo experts kerala

5. Pingdom

Tool for checking your web page loading time and performance.

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6. GTmetrix

Analyse your page speed performance.

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7. Test my site

Easy to measure your site’s performance across devices from mobile to desktop.

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8. Google Trends

  • Analyzes the popularity of top search queries in Google Search across various regions and languages.
  • Shows the most popular search terms.

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9. Ubersuggest

  • Free keyword tool
  • Content Ideas

2

10. Dareboost

  • Website speed test
  • Mobile speed test
  • Monitoring and reporting

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11. Siteliner

  • Find duplicate content
  • Broken links
  • Internal page rank

4

12. Kwfinder

  • Keyword research and analysis tool
  • Shows keyword search volume and CPC
  • You can check the SEO difficulty level

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13. Merge Words

  • Combine words for SEO, PPC and link building

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14. Google Keyword Planner

  • It shows the top searched keywords and search volume
  • Find new keyword ideas with location

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15. Report Garden

  • Performance report and analysis
  • A single solution for managing campaigns and reporting

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SEO EXPERTS KERALA

SEO Experts Kerala is a leading digital marketing company offering website designing and SEO services to promote your Organic Search Engine Results Page(SERP) position. Contact our digital marketing team to know about your website performance and how much it could perform in major search engines.

 

Google – RankBrain

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RankBrain is an algorithm learning artificial intelligence system, which was confirmed by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users.

Google commented that RankBrain was the third most important factor in the ranking algorithm along with links and content.

RankBrain has allowed Google to speed up the algorithmic testing to choose the best content for any particular keyword search.

Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc.

Everyday, Google processes 15% of new queries and RankBrain is a method that gives best fit to your queries.

When Google is unsure of the queries meaning, Rankbrain has great influence.

When RankBrain influence a query result?

RankBrain impacts queries in all languages and all countries. RankBrain plays an important role, when the query is unique and unknown.

Search queries are sorted into word vectors, also known as “distributed representations” which are close to each other in terms of linguistic similarity. RankBrain attempts to map this query into words (entities) or clusters of words that have the best chance of matching it.

How does RankBrain work?

RankBrain used databases based on people, places and things to seed the algorithm and its machine learning processes.

If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries or keywords.

Search queries are sorted into word vectors, also known as “distributed representations” which are close to each other in terms of linguistic similarity. RankBrain attempts to map this query into words (entities) or clusters of words that have the best chance of matching it.

www.seoexpertskerala.com

email:admin@seoexpertskerala.com

ph:9074888349

 

 

Why Blogging is essential for your business?

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The most important benefits of having a blog for your business:

1. Boost Your Google Ranking

Posting fresh and SEO-rich content will surely boost your ranking. Other than your main pages, engage your target audience by blogging new and useful contents. It helps to increase your visibility on search engine results pages (SERPS).

  • Optimize your blog for search engines to get more traffic and leads.
  • Create informative contents with bullet points.
  • Give links to your main pages.

2. Engage and develop relationships with customers

Blogging is one of the important marketing strategy to engage more people into your business. Inspiring and insightful blog will increase your online presence and helps to promote brand loyalty. By looking the readers comments and feedback, you can improve your business services and get what your customers are looking for.

  • Increase brand awareness and site visits.
  • Convert visitors into customers.

3. Create new opportunities for sharing

Blogging create an opportunity for your customers to share your blog with others. It helps to build credibility and increases your backlink.

  • Create readable and highly engaging content.
  • Give both internal and external links

 

About SEO EXPERTS KERALA:

SEO experts kerala provides the best digital marketing services in Kochi, Kerala. We offers high quality services like search engine optimization(SEO), social media marketing(SMM), social media optimization (SMO),pay per click(PPC) and Google Ad Words etc. Feel free to call +91 9074888349 to know about the services and packages.

for more details:

visit: www.seoexpertskerala.com

email:admin@seoexpertskerala.com

ph:9074888349

 

 

 

 

 

Benefits of PPC Advertising for your Business

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Pay-per-click (PPC) also known as cost per click (CPC) is an internet advertising method used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

ADVANTAGES OF PPC ADVERTISING ARE:

  • Targeted Advertising
  • Reach the Right People at the Right Time
  • Immediate Impact
  • Pay Only When People Click
  • Increase brand awareness
  • Measure your performance consistently

VIDEO ADVERTISING

Video is a powerful converter. Our video advertising experts will help you to increase brand growth and awareness.

AD WORDS REMARKETING

Re-target and convert your potential customers to actual customers through Ad-words remarketing technique. Make more sales and target users who show interest or already seen your website.

SEARCH ADVERTISING

Search advertising to get immediate results and to reach targeted audience. Through  search-engine advertising services, create a better ROI and traffic.

DISPLAY ADVERTISING

Create display ads that comes in several forms including banner ads, rich media and more to increase brand awareness and conversion. Display advertising relies on elements such as images, audio and video to communicate an advertising message.

 

BEST PPC ADVERTSING COMPANY IN KOCHI, KERALA

SEO experts kerala provides the best digital marketing services in Kochi, Kerala. We offers high quality services like search engine optimization(SEO), social media marketing(SMM), social media optimization (SMO),pay per click(PPC) and Google Ad Words etc. Feel free to call +91 9074888349 to know about the services and packages.

CONTACT US FOR A QUICK QUOTE

for more details:

visit: www.seoexpertskerala.com

email:admin@seoexpertskerala.com

ph:9074888349

5 SOCIAL MEDIA TIPS TO DRIVE SALES

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Social media marketing is an important marketing strategy in today’s competitive world, which helps to validate your brand. Social media presence is important for every business or brands to make aware about the brand or to tell the customers that you are active every time. It increases customer loyalty, traffic, leads, sales and conversions.

  1. MAKE YOUR BRAND NAME AVAILABLE ON ALL SOCIAL MEDIA’S
  2. POST ATTRACTIVE AND VALUABLE CONTENT WHICH MAKES USERS TO RE-POST OR SHARE IT
  3. IDENTIFY TARGET AUDIENCE
  4. LINK YOUR PRODUCT OR SERVICE TO YOUR WEBSITE
  5. SOCIAL MEDIA ADS FOR GREATER ROI

Make your followers into customers!

Advantages of social media marketing 

  • Brand awareness
  • Increase website traffic and search ranking
  • Customer insights
  • Low-cost to acquire leads

Different social media platforms:

  1. Facebook
  2. Twitter
  3. Instagram
  4. Google +
  5. YouTube
  6. LinkedIn
  7. Pintrest
  8. Tumblr
  9. Yelp
  10. Snapchat and more..

Best Social Media Marketing Services in Kerala – 

SEO EXPERTS KERALA is the leading social media marketing and SEO company in Kochi, Kerala. Our services include Google Ad Words, content marketing, digital marketing and more at affordable cost. Feel free to call for best social media marketing services.

for more details:

email: admin@seoexpertskerala.com

ph: 9074888349

WHY SSL CERTIFICATE IS IMPORTANT FOR SEO?

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SSL is a basic security measure and SSL stands for “Secure Socket Layer”. An SSL certificate affects a website’s SEO as such ways: A boost in search engine rankings, Improving SEO by improving the user experience and Installing an SSL certificate. Google has confirmed HTTPS as a ranking signal.

SSL  is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. To be able to create an SSL connection a web server requires an SSL Certificate.

WHAT IS HTTPS?

Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted.

IMPORTANCE OF SSL!

SSL is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate.

HOW SSL WORK?

After the secure connection is made, the session key is used to encrypt all transmitted data. Browser connects to a web server (website) secured with SSL(https). Browser requests that the server identify itself. Server sends a copy of its SSL Certificate, including the server’s public key.

HTTPS SEO IMPACTS:

  • Secure connection
  • Higher rankings
  • Better traffic
  • Better conversions

for more details:

email: admin@seoexpertskerala.com

ph: 9074888349

 

LINK BUILDING STRATEGIES 2018

Link building is an important part of SEO strategy. Link generate more traffic and leads to your website. Links always helps to increase the page ranking. In order to give link, Write beautiful and meaningful contents which attracts users more. Content marketing strategy comes before SEO, social media, pay per click and more. The content should contain data which is more trusted, readable and informative.

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1. INTERNAL AND EXTERNAL LINKS

Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation and allow users to navigate a website.

Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other less valuable pages. So using the right internal linking strategy can boost your SEO!

External Links are hyperlinks that point at any domain other than the domain the link exists on. If another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

2. SOCIAL POSTS LINKS

Social media is an extremely valuable platform for promoting your marketing content. Build search relevance for your business on the different social media channels. Building quality links in social networks increase the traffic, leads, conversions and overall performance.

  1. Facebook
  2. Twitter
  3. Instagram
  4. LinkedIn
  5. Tumblr
  6. Pintrest
  7. Quora

and many more.

3. BLOG LINKS

Blogging improves your website’s SEO (Search Engine Optimization) and increase traffic and leads to your website by giving inbound links. Create informative and trendy content which forces the users to read and to click the link.

One of the most effective ways to build brand awareness while providing relevant and useful content to your target audience is through consistent blogging. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.

4.GUEST BLOGGING

An important aspect of guest blogging is to increase the traffic to your website. When you write a guest blog post, ask for a link to your website in exchange or a reciprocal link. An increase in website traffic means more people are coming to your website to know about your services and products.

Guest blogging is very important for search engine optimization because it helps to build backlinks  to increase the PageRank of the site. Always post your guest blogs in high PR sites.

ARE YOU LOOKING FOR SEO LINK BUILDING SERVICES?

We are the team of experienced technology professionals to meet our clients requirements as we understand that different businesses have different needs and requirements. SEO EXPERTS KERALA is a digital marketing agency in Kerala which has been showing its perfection in the area of SEO Services for nearly half a decade now. Link building strategy is a must to do in the list of strategies for successfully implementing any business as in today’s world. Feel free to contact us.

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for more details:

email: admin@seoexpertskerala.com

ph: 9074888349