5 IMPORTANT PILLARS OF AN SEO CAMPAIGN

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SEARCH ENGINE OPTIMIZATION is the process of enhancing the ranking of your website in search engine results page(SERP). But it is important to create an effective SEO strategy.

Focus on the goal that you need to achieve, the audience, competitors . To get a better understanding of you brands needs determine:

  1. How you are performing in SERP ?
  2. Who is your target audience?
  3. who are your competitors?

1.PERFORM SITE AUDIT

A good SEO audit will give a good understanding about the strengths and weakness. This includes:

  • If your website has a good design – easy navigation, good user experience, readability, etc
  • Give an impact about crawling errors  or site load speed
  • Performance of your website.
  • If you’re performing well in SERPs for targeted keywords
  • Check the  back links of your sites, whether they are coming from high DA, trustworthy sites.
  • Check contents and images are optimized.
  • Check the security of your website- SSL installed or not

2.FIND RIGHT KEYWORDS

Keywords are words or phrases that people are searching for solutions and answers. It helps search engines to know about your site. Previously websites are stuffed with most searchable keywords to rank top in search engines.But now google algorithms penalize sites for keyword stuffing.

Optimize your content with keywords and add keywords to the title tags, description, URL’s , Headings and alt tags.

3.MAKE YOUR SITE MOBILE FRIENDLY

Millions of people search on google more than desktop. So you need to make sure that your website has a responsive design and it provides a good user experience to your mobile audience.The mobile site should have quality contents, images and links.

4.INSTALL SSL CERTIFICATE

Google values online security. SSL installed websites can give a good impact. When you install a  SSL certificate, it makes your website more secure for users. It also adds to the trustworthiness to your website, which Google now considers as a primary factor for determining page quality.

5.GENERATE SCHEMA

Schema markups are a powerful way to optimize your website for SERPs. It’s basically a code that you put on your website to help search engines provide more informative search results to users. You can add local businesses, reviews, inventions, social media profiles.

SEO EXPERTS KERALA USES FOLLOWING METHODS:

  1. Site auditing
  2. Keyword research
  3. Create quality contents
  4. Make mobile friendly sites
  5. Generate schema
  6. SSL installation
  7. SEO friendly url’s
  8. Performance monitoring

CONTACT SEO EXPERTS KERALA FOR COMPLETE SOLUTION.

Feel free to contact our SEO experts for SEO and digital marketing services in Kerala. We are one of the famous SEO company in Kerala offering social media marketing, content marketing, PPC, Google Ad Words, and more.We have local, national and E commerce SEO packages.

for more details:

email:admin@seoexpertskerala.com

ph:9074888349

 

 

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